Several years ago, I realized that less is more and scrapped the page-long mission statement for my practice, replacing it with this: “The mission of Bright Eyes Family Vision Care is to empower our patients with the best in friendly, professional, and individualized eyecare.”
It was a huge improvement. But today I feel I could reduce what we do even further, to just one word: empowerment.
To empower is to “make someone stronger and more confident, especially in controlling their life and claiming their rights.” As an optometrist, that is what I do. My main motivation is not so much to provide services and products to patients; rather, I am passionate about empowering my patients to overcome obstacles that are keeping them from being as successful and effective as they can be. For some patients this means driving safely in rainy Florida nights. For others it means being able to complete a full day of office-work without headaches. For some of my younger patients it means transforming reading from an uncomfortable chore into a joyful pastime.
While we have many methods of helping patients, such as specialized glasses, contacts, and orthokeratology, the most powerful empowerment tool we have is vision therapy.
Dr. Leonard Press and Dr. Robert Sanet weigh in on Binovi
We aim to improve the efficiency of how Vision Therapy is offered to help transform human vision performance through our Binovi Platform. It is important to us that you understand what Binovi is, how it’s used and what it does. Understanding the behind-the-scenes of the Binovi platform is an important part of answering the question, “Why Binovi?”.
Our support team has worked with our Director of Global Education, Dr. Leonard J. Press, and Dr. Robert Sanet, Special Advisor for Behavioural Optometry and Vision Training to compile a few of our Frequently Asked Questions to help you better understand the ins and outs of Binovi and answer some questions that are initially most relevant to your needs.
A Message on Harry Wayne
Harry A. Wayne was not only the founder and owner of Wayne Engineering, but a man who immensely shaped the forefront of the visual training industry.
A Message on Harry Wayne: A Pioneer in Visual Training
Harry A. Wayne was not only the founder and owner of Wayne Engineering, but a man who immensely shaped the forefront of the visual training industry. Harry brought the world of sensory motor integration and vision development into the digital realm, and his instruments have set the standard for the last 40 years.
Wayne Engineering was established in 1974 by Harry and Elaine Wayne. Its goal was to develop and manufacture special equipment for testing, diagnosing and remediating visual perceptual disorders and for developing sensory motor skills. The product line successfully expanded to include testing and training equipment for enhancing athletic proficiency and sports vision skills.
A company that originally started out as a side project thrived and became a leading designer and creator of equipment used for visual training (VT). Wayne Engineering quickly became known for manufacturing products recognized worldwide for their quality, reliability, and effectiveness.
There was some resistance encountered from the industry, but as we all know, no great success was ever achieved without failure. When Harry developed his first VT instrument, he was told not to waste his time as there was no future in the fledgling industry. However, determination and a keen sense for innovative technology continued to drive Harry’s vision and his business, and soon, Wayne Engineering was at the forefront of vision therapy technology.
In 2015, Wayne Engineering announced that it had been acquired by Eyecarrot. After 41 years in the business, Harry and Elaine decided it was time to retire. Wayne Engineering was now in the hands of a new company, one who echoes a similar determination and set of goals Harry Wayne maintained throughout his career.
Founder and CEO, Adam Cegielski, takes great pride in preserving Harry Wayne’s vision and innovation by incorporating it into the very fabric of Eyecarrot; its messaging, hardware and its Binovi platform. The tools, history and tradition of Wayne Engineering will be critical in continuing the legacy Harry Wayne has built.
A Focus on Pricing
Wouldn’t it be nice if the best business decisions were aligned with the best financial decisions? Here’s some great news, now ours will be.
A Focus on Pricing
Wouldn’t it be nice if the best business decisions were aligned with the best financial decisions? Here’s some great news, now ours will be. We recently announced a change in our pricing: with the Binovi platform now in place, we have reorganized the pricing structure to focus exclusively on supporting our participating practices in the development of their experience with Binovi.
If your practices charges a one-time patient user fee for using Binovi Coach, it will ensure that your costs are covered and provide additional profit for your practice, in addition to organizing and streamlining therapy.
With our package, you’re getting the best our industry has to offer: the best educators standing behind the platform, state of the art video instruction, comprehensive Vision Therapy libraries, unlimited custom activities and unique messaging and communication tools with patients all revolutionizing how you how you deliver therapy today.
Additionally, you have access to our support team and website whenever you need further details about how Binovi can work for you. We provide live onboarding to help you get started and guide you along the way as you add your patients and activities. You have our app’s unique features, seamless design and functionality with a history and brand you can stand behind.
Now you have a unique, cost-effective instruction and communications tool for therapy at your fingertips that will enhance outcomes for everyone involved!