eyecarrotnametag

September 9, 2017

What’s In a Name?

Dr. Leonard J. Press

If you’re like me, you’re intrigued by names. So what exactly is the significance of “Eyecarrot”? Well the vision of the company might be in the genre of successful fruit and vegetable icons like Apple. And all roads within Eyecarrot flow through the clinical infrastructure of the company built on Binovi, a contraction of Bino(cular) and vi(sion). We’ve designated Binovi as the platform to serve as the foundation for constructive innovation within vision therapy. In essence, Binovi is Eyecarrot’s Mac.

The new Eyecarrot brochure for professionals details the components of Binovi, consisting of Binovi Pro, Binovi Coach, Binovi Saccadic, and Binovi Kit. I encourage you to take a tour through the brochure. But before talking more about what Binovi is, let’s take a moment to clarify what Binovi isn’t.

Disruptive innovation in vision therapy would be a re-working of the delivery of therapy services from the ground up that displaces the role of the optometrist, and Binovi most certainly is not disruptive in that sense. A look at Binovi’s roadmap makes it clear that its innovations are constructive, organizing and streamlining therapy for the optometrist to prescribe and monitor through its flexible components. Binovi’s commitment will always be to maximizing the collaboration between optometrists, therapists, and patients.

What’s in Binovi, and What’s Currently In Development

1
Binovi Pro and Binovi Coach Apps
2
Binovi Saccadic
3
In-Office Grid Planning
4
In-App Testing and Activities

New Activities & Videos Released Continually Alongside Educational Materials

Coming Soon

Press Lites – Dr. Leonard Press

Primitive Reflexes – Patti Andrich

Syntonics – Dr. Stefan Collier


What’s in Binovi, and What’s Currently In Development

1
Binovi Pro and Binovi Coach Apps
2
Binovi Saccadic
3
In-Office Grid Planning
4
In-App Testing and Activities

New Activities & Videos Released Continually Alongside Educational Materials

Coming Soon

Press Lites – Dr. Leonard Press

Primitive Reflexes – Patti Andrich

Syntonics – Dr. Stefan Collier


In what sense is Binovi innovative? It will become the hub of your vision therapy management system. Gone will be the days of searching for papers and forms, or pulling back faded copies of instructional sets. The use of instructional videos complements the stepwise procedures for the core activities initially offered. Click and drag functions allow you to select from the initial offerings, or to create your own customized and individualized programs with the support of Eyecarrot. The interface between Binovi Pro and Coach facilitates unprecedented communication between the office/clinic and patient. That, however, is only the beginning.

Some of you will find great utility in Binovi for staff education, increasing consistency in how procedures are explained and modified. Others will value the ability of the patient or parent to have a centralized and ready reference for home therapy to reinforce what they have learned to do while in your office or clinic. But the crown jewel of Binovi is data. By that I mean data imported either through direct linkage with equipment (such as the Binovi Saccadic Fixator) or as entered through Phase 1 of our roadmap (results of assigned activities, progress toward goals, etc.) and beyond. Even if you rely heavily on computer-based activities and innovative VR technologies, you’ll value Binovi for the ability of its platform to centralize information.

Visualize this. In our office we create an individualized guide or roadmap at the outset to indicate why the patient is in therapy, what goals we’re emphasizing, the activities we’ll concentrate on, and a projected sequence that we anticipate following. But we fine tune everything as we proceed. I’m sure you have your own menus of procedures and your own way of organizing things. A potential crack through which things fall is that ability to continually update progress in real time. What has the patient completed? What remains to be probed or mastered? What combinations of things are being worked on at home this week?

On a final note, a comment about the initial activities in our standard app offering. Saccades are saccades, and you don’t need a hundred different saccade procedures. But we respect the fact you have spent considerable time in building your model of vision and vision therapy, which is where customization comes into play. It would be presumptive to think that any innovative therapy app and technology can be all-encompassing, but it can and and should be widely embracing. By that I mean that Binovi will be welcoming of any philosophy or approach that has a productive footprint in the marketplace. From citt and qol surveys to your own favorite history forms, from concussion assessments to primitive reflexes, from syntonics to your favorite grids, the Binovi platform will provide you with options for powerful algorithms.

We welcome you to the Eyecarrot community, and be prepared for the ride of your professional life through the exciting Binovi platform!

About Dr. Leonard J. Press

Dr. Leonard J. Press is an internationally recognized educator and practitioner in the fields of behavioural care, vision therapy and rehabilitation, and practice management. He is the author of three major textbooks, one of which is the primary reference used around the world by therapists and doctors to prepare for board certification in vision therapy through the College of Optometrists in Vision Development (covd).